Alejandro Perez Montiel 
00441329
Anáhuac Oaxaca Turismo Internacional 

Case Description

GreenPrint Constructions is a small civil society organization (CSO) dedicated to building affordable housing in rural communities. While its mission sounds admirable, the organization operates in ways that are neither socially responsible nor sustainable. It relies on cheap, non-environmentally friendly materials like low-grade concrete and plastics, leading to significant waste and pollution. Workers are paid below minimum wage, lack safety equipment, and are subjected to unsafe working conditions. Additionally, the CSO disregards the cultural and social needs of the communities it serves, often designing homes that are impractical for the local climate and traditional lifestyles.

Moreover, GreenPrint Constructions lacks transparency in its operations, with vague financial reports that leave donors questioning how funds are used. This contributes to a growing reputation for unethical practices, diminishing public trust and jeopardizing future funding opportunities.

Alternatives to Make GreenPrint Constructions Socially Responsible

1. Program Based on ISO 26000’s Seven Fundamental Subjects
   To address its shortcomings, GreenPrint Constructions could implement the "Sustainable Housing Initiative" (SHI). This program would align with the seven fundamental subjects of ISO 26000 as follows:

   • Organizational Governance: Implement a transparent financial reporting system and establish a code of ethics to guide all operations.
   • Human Rights: Guarantee fair wages and provide workers with safety equipment and health insurance.
   • Labor Practices: Train workers on safe construction practices and offer skill development programs.
   • Environment: Switch to sustainable materials such as bamboo, recycled wood, and eco-friendly concrete, while minimizing construction waste.
   • Fair Operating Practices: Partner with ethical suppliers and contractors who align with sustainability goals.
   • Consumer Issues: Conduct surveys with beneficiaries to design homes that meet local needs and preferences.
   • Community Involvement and Development: Involve local communities in the construction process to foster ownership and cultural alignment.

2. Proposed Values Based on ISO 26000 Principles

   • Transparency
   • Respect for Stakeholders
   • Ethical Behavior

3. Action for Responsible Consumption
   GreenPrint Constructions could establish a policy requiring all purchased materials to be certified as sustainable or recycled. For example, concrete should meet environmental standards for low carbon emissions, and wood must be FSC-certified.

4. Inclusive Action
   To promote inclusivity, GreenPrint Constructions could implement a program offering training and employment opportunities to two marginalized groups:

   • Unemployed rural women, who would be trained in basic construction skills.
   • Individuals with physical disabilities, who could contribute through design planning or material preparation.

5. Contribution to a Sustainable Development Goal
   GreenPrint Constructions' reformed operations would contribute to SDG 11: Sustainable Cities and Communities, specifically goal 11.1: “Ensure access for all to adequate, safe, and affordable housing.”

6. Action for Sustainable Development
   Implement a circular economy model in its projects. For example, construction waste could be repurposed into new building materials, and rainwater harvesting systems could be integrated into housing designs to promote resource efficiency.

Personal Reflection
The current panorama of social responsibility in the construction and housing sector reflects growing awareness but significant gaps in implementation. While large corporations are taking strides in adopting sustainable practices, smaller organizations like GreenPrint Constructions often lack resources, knowledge, or motivation to change. As a future professional in the tourism and service industry, I believe sustainability and social responsibility must be at the core of all operations. This aligns with the global demand for ethical business practices and the growing expectation of transparency and accountability from consumers. Addressing these challenges requires cross-sector collaboration, education, and leadership committed to ethical and sustainable growth.

Reference
International Organization for Standardization. (2010). ISO 26000:2010 Guidance on Social Responsibility. Retrieved from https://www.iso.org/standard/42546.html